Question: What is the role of public relations in shaping mainstream news?

What is the role of public relations in shaping mainstream news?

1. Introduction:

State your aims and objectives and clarify how the case study fits the assignment question. Thus, state a) how you intend to answer the question, b) what case study(s) you are using, c) how you intend to use your case study material, d) how your assignment is structured (ie. sequence of themes and issues addressed, to be guided by your subheadings).

Mention the key theories or debates to be addressed;

-  Mention any key empirical examples you are using to support your argument;

-  Explain how the assignment is structured;

-  This section usually comprises 2-5 paragraphs. It guides the reader.

2. Main body of the assignment:

This section establishes the subject matter, relevant issues and data. It is a section that demonstrates clearly your understanding of the subject matter, your understanding of the relevant debates in the field and any appropriate concepts and theories. It will do so in the following ways, according to your chosen structure (A or B).

Key research, perspectives, theories and debates in the field:

- Outline the main approaches, perspectives, relevant concepts and theories related to the question which will identify the key problems, themes and issues to be addressed.

The case study:

Use the case study(s) as an empirical example through which to critically engage with key ideas, arguments and research that has been conducted on this subject matter to date (if it is a historical study then develop a historical dimension drawing on past as well as recent research on the subject matter).

Your Argument (which will be underpinned by the case study)

- Your arguments must be supported by the case study, any other empirical evidence, and by your critical assessment of the question. You must therefore cite any additional sources (academic journals or books) that support your ideas and list them in your bibliography.

- Explain your argument and relevance of your case study example(s):

• This section can involve agreeing or disagreeing with a key perspective, author or set of ideas addressed;
• This section can involve drawing together key approaches, ideas, perspectives to synthesise debates.

3. Conclusion:

- State what you have achieved, by summarising the key points made in your assignment (you may have between 3-6 points).

- State clearly how you have answered the question.

- State clearly how you have used your case study; what you have either proved or disproved and any further questions and issues to be raised.