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Question: Which of the four international corporate-level strategies is being utilized by Uniqlo in the US?

09 Oct 2022,11:35 PM

 

Read the Uniqlo: Re-examining American Expansion case and post your response to the following

Which of the four international corporate-level strategies is being utilized by Uniqlo in the US? Use data from the case to support your choice.

Describe the biggest benefit and the biggest challenge they are experience from their choice of international strategy. Use data from the case to support your analysis.

Based on your analysis how should Uniqlo adjust their strategy to be more successful in the US? Use data from the case to support your position.

Expert answer

 

Uniqlo is using the market penetration strategy in the US. They are using a combination of a high-quality, low-cost strategy and a fast fashion strategy. They have been very successful so far and continue to grow their market share.

 

To what do you attribute Uniqlo's success in the US? How much of it is due to their low-cost strategy and how much is due to their fast fashion strategy? What do you think are the key elements of their success?

 

I think that Uniqlo's success in the United States is largely due to their low-cost strategy. I think that they have been able to keep prices low while still offering high quality products. I think that their fast fashion strategy has also been a key element in their success. They have been able to quickly adapt to changing trends and offer new styles of clothing that appeal to consumers. I think that the combination of these two strategies has been very successful for Uniqlo.

 

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