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Question: Y​‌‍‍‍‌‍‍‌‍‌‌‌‍‍‌‍‍‌‌‍​ou have been promoted to Director of Operations at a medium size business in an industry in the core of your selected business major.

26 Feb 2023,4:56 PM

 

Y​‌‍‍‍‌‍‍‌‍‌‌‌‍‍‌‍‍‌‌‍​ou have been promoted to Director of Operations at a medium size business in an industry in the core of your selected business major. They have tasked you and the Director of Marketing with the development and introduction of a new highly competitive product to gain significant market share domestically and internationally. The report will be in business report format with the elements below as section headings, with subheadings as needed, in numbered bulleted format, complete with illustrative graphs, pictures and financial highlights, complemented with APA references. This is important!

 

BUSINESS REPORT FORMAT

A. MARKETING 1. Select product: Develop a great idea of a great, highly competitive product that represents the particular interest you have within your major / concentration. (see below for a description of the product you are to use) 2. Research market 2.1 Varieties, profitability, entry barriers 2.2 Demand and any seasonality 2.3 Order qualifiers & order winners 2.4 Develop product main specifications from the order winners using the QFD method 3. Identify Product Bundle (Options, prices​‌‍‍‍‌‍‍‌‍‌‌‌‍‍‌‍‍‌‌‍​, services, post-sale, etc.) 4. Briefly identify Target Markets and their geographic areas 5. Forecast aggregate demand for 3-5 years

 

B. PRODUCTION 1. Develop Aggregate Capacity plans for 3-5 years based on the forecasts 2. Select and justify a production strategy (e.g. make in-house, outsource locally, off-shore, combination, etc.) 3. Determine major Capital Equipment needed for production, even if you plan on outsourcing production. (You will need this to develop a Capital Budget for the financials). 4. Determine labor force needed to meet the required aggregate capacity over the 3-5 year planning horizon 5. Develop cost tables for the labor force (you will need this for the financials). Product description: The product idea is a eco friendly water bottle with a a filter so that you can drink water anywhere. As part of the business strategy we are making the water bottle itself fully customizable. We will also have a subscription service that sends out new filters monthly to subscribers. These filters will have different flavors to help promote drinking water. We are keeping everything eco friendly and healthy​‌‍‍‍‌‍‍‌‍‌‌‌‍‍‌‍‍‌‌‍​.

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